North Park Shopping Center
Macon, GA
Challenge
- Top performing Kroger grocery store coupled with Kmart anchor on eve of bankruptcy.
- Underperforming shop tenant performance and new development competition.
- Northward market migration and residential growth.
- How to get value for Kmart space with limited prospects to backfill 100,000 SF.
- Kroger controlled redevelopment via site plan modification approvals.
Strategy
- Knowing the degree of difficulty, we conducted a high-touch campaign focused on personal relationships with high-probability buyers.
- Emphasized superlative Kroger sales performance to validate the quality of the location.
- Superior research and market knowledge enabled us to convince Buyer of more opportunity than risk.
- Choreograph property visits and market tours to insure message consistency.
Results
- Met demanding price and terms threshold in spite of numerous challenges.
- Overcame obstacles by engaging directly with leadership at publicly-traded REIT seller.
- Identified a Georgia-based 1031 exchange buyer with additional motivation to close.
- Worked with Buyer’s bank to close after inability to obtain competitive non-recourse debt.